- More customer base online
Social media is one of the platforms that is increasingly popular with customers from all over the world, ranging from as young as 12 to older age. With that being said, there are a lot of customers online who may become your potential customers.
- Online Reviews / Word of Reviews
There are also increasing many apps or online websites where customers can leave a review about your restaurant. Through these reviews by previous diners, they can influence a potential customer’s decision whether to patronise your restaurant as the reviews are considered to be reliable from diner’s point of view and their dining experience. Good reviews would eventually attract crowd to your restaurant. Online platforms are no longer just platforms for one another to chat or post about their daily lifestyle but it is also evolving to be a marketing place where many companies are attempting to attract their new customers from.
- Food Delivery
More people are inclined to stay at home and order their meals online with the use of third party apps such as Grabfood, FoodPanda and Deliveroo. There are many reasons why people prefer to order online, which includes saving time going down to the stall to get their food, avoiding the long dreadful queue, able to order at their own comfort at their homes and also the flexibility of being able to dine in comfortably.
Some restaurants have also come up with their own delivery as well. This allows customers to order directly from the stall itself, without having to share the profit with third parties companies.
- Bulk Ordering
When ordering online, many people have the tendency to order in bulk to make the delivery fees feel worth it and customers may be gathering in huge groups for events or at home when they decide to order their food online for convenience purposes. With that mindset, customers will come up with a large order and may even over-order sides and drinks for sharing. Thus, this is where the profit comes from.
Another flexibility which leads to bulk ordering is that customers are able to see the wide variety of options available that they can customize and choose from. They can take their time to scroll through the menu and select their orders without rushing. With the time constraint aside, customers can also add on orders at their convenience.
- More Streamlined Operations
When restaurants go digitally, it is easier to keep track of the orders and view previous order history as well. Thus, it maximizes the operational efficiency and saves time as staff do not have to write down many manual orders on their ordering pad and then keying into their system.
Staff can put focus on important matters such as ensuring to serve the dishes promptly and put focus on providing the best customer service for the customers.
