- Theme – Cartoon Post / Characters
You can set up customised theme characters for your restaurant’s post. You may want to use your existing animated characters should your restaurant have that represent your restaurant or you can come up with a few too. For example, cartoon themed bears wearing the working attire of your restaurant, acting as your restaurant’s staff. This makes your restaurant’s content more lively and the cuteness theme appeals to the public, thus attracting their attention of wanting to know more about your restaurant’s dishes and turning them into customers. You can further include those characters in your future post or advertising content. Also, by coming up with themed characters, it makes your restaurant easily recognisable by the public’s eye.
- Food Photo Theme
It is essential to have a customised photo food theme. You should put importance on how you want your cuisine to stand out and finalise on the photo-taking background, lighting and effect. It shows that your restaurant follows and standardises its own unique theme while making the food/drinks visually appealing too. The aesthetic posts and edits would greatly attract the public’s attention as well.
- Personalised Restaurant Slogan with Hashtags
Come up with slogans with hashtags as they make it easier for your followers to search for your restaurant or to tag your restaurant with. You can come up with a few slogans cater for special occasions such as CNY or Christmas specials such as #CNYwithXXX #MerryMerryXXX. However, you should create a main slogan for your restaurant which your followers can tag on a daily basis (Eg: #XXXAllDayErrDay).
- Customers Engagement
Come up with content or posts which enables followers to share their valuable experiences or feedback while dining in your restaurant before. Example, allow them to share an occasion when they have a pleasant experience dining in your restaurant or name 3 reasons why they feel customers should dine in at your restaurant. Furthermore, you can increase their engagement by having a giveaway prize for the top 3 winners such as a $50 return voucher, which makes more people want to join the giveaway competition as well. Alternatively, you can give additional criterias required by liking, following your Facebook page and giving a 5 stars rating. This is a win-win situation for both your restaurant and your customers.
- Making use of the Tik-Tok Platform
Tik-Tok is a global video platform powered by music, where creators are encouraged to let their imagination run wild and set their expressions free. You can have some of your staff creating tik-tok videos and showcasing your restaurant content. They could be funny and groovy behind the camera. Then, encourage your followers to make similar video content by hosting a Tik-Tok competition and they can come up with their own funny concepts in their video.
- Add posts to Pin or Highlight in instagram
You may want to highlight important posts and categorize them into different highlights such as “Events / New Menus / Festive”. It makes your social media profile look organized and neat. With appropriate headings, followers can simply click on the pinned posts / highlights once they click on your profile landing page. This gives followers an overview of your restaurant in just a click, before they decide to scroll to the posts if your restaurant appeals to them.
- Repost posts from followers
Report posts from followers who tagged your restaurants in their posts and mentioned to express your thankfulness. By doing so, customers will feel appreciated and happy that they feel included and well-treated. They are more likely to dine in at your restaurant as returning customers especially when they are interested and pleased with your good customer service. Adding on, your reposts may attract new customers as it acts as a source of reliable feedback and verdict according to the diners which compliment your restaurant’s service or food. It peaks the followers’ interest to try on your restaurant dishes in the future.
- Ensure Profile is Up-To-Date
Always ensure that your restaurant profile is up to date. Always review factors such as Address, Operation Hours, New Menus, Email address, Contact Number, Price Changes, Website URL. By doing so, customers will be able to see accurate information on your restaurant website and social media pages. This also prevents misinformation as everything is posted black and white.
